Strava is a popular fitness tracking platform primarily focused on running and cycling. It allows users to track their workouts, analyze performance data, and share activities with a global community. Strava offers features such as GPS tracking, performance metrics, challenges, and social sharing, helping athletes to stay motivated and improve their fitness. The platform also includes leaderboards, segment tracking, and the ability to connect with friends and followers. Strava is headquartered in San Francisco, California, and serves millions of users worldwide.