Mailchimp is an American marketing automation platform and email marketing service. It helps businesses manage and automate their marketing campaigns, focusing primarily on email marketing, but also offering tools for landing pages, digital ads, and customer relationship management (CRM). Mailchimp is widely recognized for its user-friendly interface, advanced analytics, and automation features, making it accessible to small and medium-sized businesses as well as large enterprises. The company is headquartered in Atlanta, Georgia, USA.